Importance of a blog to eCommerce and business website
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| Online teaching |
Blogging as simple as it is, just writing articles and publishing on your blog or website about a particular niche can boost your traffic for about 50% and add value to your products.
There's one thing I will like you to know, here's it.
Anyone who goes on search engine and searches a product, he or she is 90% ready to buy. Imagine you optimized your website to be on first page of Google. This will work well more other forms of adverts.
Many ecommerce websites and business websites have not yet understand this trick. That is you just create your website and no frequent updating of articles relating to your business.
Statistics has proven that e commerce websites with a blog stand a chance to appear on the first page of google when a costumer searches a product than a site without a blog.
You may also like to read how to make money online with a blog.
Blogging can provide many benefits for e-commerce stores and small businesses online. Get these benefits bellow.
Increase Search Engine Optimization: The more content you have about relevant keywords, the more likely you are to rank and link back. That is if you write quality post about your line of business, Google will put you in front of their first page. For example, if you search online stores in Cameroon, some will be top while some will never feature on the first page.
Cultivate Customer Relationship: Enhance your customer experience by providing value-added content to help you get the most out of your purchase.
Increase brand awareness: If content can be shared, users place their brand in front of the network.
Customer conversion: Not all website visitors can buy. Providing a rich content experience can help you gain more trust and get closer to conversions.
Support other marketing initiatives. As marketing efforts increase, content plays an important role, especially in channels such as social media and email.
Passive Income Generation: Some blogs have a monetization opportunity, which can also supplement your e-commerce income. That is your website profit does not only depend on sales but also from other companies adverting via you because you are on top. This i s also disadvantageous since you will be sending costumers to another persons website. it will be profitable depending on the kind of ads you show on your site.
Keep your costumers in touch: Blogging can generate you new readers from email sign up, frequently updated them via blogs can eventually turn them to buy. If you're just starting to create a blog, we recommend that you define your goals first. What do you want to get from your blog?
This will inform your overall blogging strategy and make your efforts consistent and beneficial to your business.